Content Marketing

Course Structure

Module 1: Introduction to Content Marketing 

Key Concepts: Definition, Importance, Content Marketing Funnel 

Activities/Assignments: Group discussion: Content Marketing examples 

Module 2: Audience Research & Segmentation

Key Concepts: Identifying Target Audience, Creating Buyer Personas 

Activities/Assignments: Persona creation workshop 

Module 3: Content Strategy Development 

Key Concepts: Setting Goals, Content Calendars, Aligning with Business Goals 

Activities/Assignments: Content calendar creation 

Module 4: Content Creation & Types 

Key Concepts: Blog Posts, Videos, Infographics, Podcasts, User- Generated Content 

Activities/Assignments: Hands-on activity: Blog post creation 

Module 5: Content Distribution Channels 

Key Concepts: Social Media, Email Marketing, SEO, Paid Advertising 

Activities/Assignments: Analysis of successful content distribution strategies 

Module 6: SEO & Content Optimization 

Key Concepts: Keyword Research, On-Page SEO, Content Optimization 

Activities/Assignments: SEO workshop: Optimizing content for search 

Module 7: Content Promotion & Amplification 

Key Concepts: Organic vs. Paid Promotion, Influencer Marketing, Partnerships 

Activities/Assignments: Case study analysis: Successful promotion campaigns 

Module 8: Analytics & Measuring Success 

Key Concepts: Key Metrics (KPIs), Google Analytics, Social Media Metrics 

Activities/Assignments: Hands-on: Tracking and reporting on a content campaign 

Module 9: Content Marketing Trends & Future Outlook 

Key Concepts: AI in Content Marketing, Personalization, Content Automation 

Activities/Assignments: Group project: Present future trends and predictions